Say what you will about Bill Belichick but he has more oersonality than we give him credit for.

I think this commercial is fantastic and it illustrates that Coach Hoodie is more than just a football genius. He actually has a funny side to him.

The timing of the commercial
is a little odd. By all accounts, marketing executives have been hounding Belichick for years to do commetcials and he has refused. He finally relented and agreed to do one.

Either he is finally opening up a little bit or he is trying to endear himself to Patriots fans more now that Tom Brady is gone.

Belichick donated the money that he got for doung the commetcial to the Bill Belichick foumdation.